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Building A Brand With Web Video - CrossFit: A Case Study

In Episode 5 of RabbitView TV social media expert Rob McLeod discusses a successful case study of a company that has integrated video and social media to help grow their brand and strengthen their community. CrossFit Inc., a fitness regime that describes its strength and conditioning program as “constantly varied, high intensity, functional movement," is a relatively new movement that has employed video to not only build a tight knit community but experience tremendous growth. Read More...