This was a mini-documentary filmed for Rodeo Ready. The client wanted to have a production that highlighted the sport of and subculture of rodeo in an authentic manner.
In addition there needed to be an emphasis on product placement and showing screen shots of the app. The Rodeo Ready platform is a specialized mobile app for mananter amateur rodeo associations It allows competitors to enter events, tracks live scoring, calculates payouts instantly, and provides western fashion inspiration for fans.