Building A Brand With Web Video – CrossFit: A Case Study

Certain companies have employed video to distinguish themselves from their competitors and successfully build their brand. If we use the example of CrossFit, we can see that it is a compelling case study of a company that has integrated video…

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Video to Showcase Real Estate – A Natural Fit

At RabbitView one of our main niches has been Real Estate videos – in particular Video Open Houses.  Video and Real Estate seem to be a natural fit.  As opposed to simply highlighting a property, Realtors can incorporate themselves into…

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Capturing The Energy Of An Event With Video

In a previous blog, we talked about the ability to employ video to archive events and create an on-going record.  In addition to merely documenting occasions though, video has a unique ability to capture the emotion and energy of an…

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Archiving With Video: Creating An On-Going Record

As video producers, we at RabbitView are always spreading the gospel of web video and preaching about how it is the ideal platform to create a powerful message.  As I have mentioned previously, our ideal client is someone who uses…

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Taking The Sports Fan To The Game Using Video

The streamlined ability of video producers to be mobile and the ability to quickly shoot, edit and broadcast material have enabled us to go to environments and get the context of events that traditionally we have not had access to…

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So, how much did that video cost?

Bellow is a blog post I wrote for Notch video for a series titled “So, how much did that video cost”. It highlights the idea that having interesting subject matter is the key to an engaging video. While viewers always…

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